Bachelor of Science in Marketing | Imam Abdulrahman Bin Faisal University

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Overview

College: College of Applied Studies and Community Service
Campus: Dammam
Track: Science and Management
Level: Undergraduate
Degree: BSc
Gender: Female, Male
Years of study: 4
Credit hours: 136

Career Opportunities

Marketing researcher
Sales executive
Sales representative
Marketing representative
Public relations specialist
Business development specialist
Customer behavior specialist
Direct marketing specialist
Pricing specialist
Product development specialist
Collector
Electronic marketing executive
Marketing activities Planner
Business marketing observer
Marketing Reviewer
Market researcher
Brand specialist

Study plan

First year

Semester one

Course ID	Course title	Credit hours	Contact hours	Pre-requisite
ENGL161	English Language	7.50	7.5	-
MATH110	Principles of Mathematics	4.50	4.5	-
COMP141	Computer Skills	3	3	-
ARAB 182	Arabic Language Skills	2	2	-

Semester two

Course ID	Course title	Credit hours	Contact hours	Pre-requisite
MGMT101	Principles of Business Administration	4.50	4.5	-
MATH120	Management Mathematics	4.50	4.5	MATH110
ECON110	Principles of Microeconomics	4.50	4.5	-
MGMT205	Communication Skills	1.50	1.5	-

Semester three

Course ID	Course title	Credit hours	Contact hours	Pre-requisite
ISLM 181	Creed and Family in Islam	2	2	-
LRSK152	Learning Skills	1.50	1.5	-
HTFT151	Health and Fitness	1.50	1.5	-
ACCT101	Principles of Financial Accounting (1)	4.50	4.5	-
STAT101	Principles of Statistics	4.50	4.5	-

Second year

Semester one

Course ID	Course title	Credit hours	Contact hours	Pre-requisite
MGMT103	Work Ethics	4.50	4.5	-
ACCT102	Financial Accounting 2	4.50	4.5	ACCT101
ECON220	Principles of Macroeconomics	4.50	4.5	ECON110
MRKT101	Principles of Marketing	4.50	4.5	-

Semester two

Course ID	Course title	Credit hours	Contact hours	Pre-requisite
FIN115	Research Methods	4.50	4.5	-
LAWP201	Commercial Law	4.50	4.5	-
ISLM282	Islamic Ethics and Values	2	2	-
STAT103	Management Statistics	4.50	4.5	STAT101

Semester three

Course ID	Course title	Credit hours	Contact hours	Pre-requisite
HIST 281	History and Civilization of Kingdom of Saudi Arabia	2	2	-
FIN101	Principles of Financial Management	4.50	4.5	ACCT102
FIN105	Management Writing Skills	3	3	-
MGMT110	Management Skills	4.50	4.5	MGMT101

Third year

Semester one

Course ID	Course title	Credit hours	Contact hours	Pre-requisite
MRKT120	Costumer Behavior	4.50	4.5	MRKT101
MRKT210	Marketing Channels	4.50	4.5	MRKT101
MRKT150	Product Management	4.50	4.5	MRKT101
	Elective Course	4.50	4.5	-

Semester two

Course ID	Course title	Credit hours	Contact hours	Pre-requisite
ACCT221	Introduction to Managerial Accounting	4.50	4.5	ACCT102
MRKT220	Advertising Management	4.50	4.5	MRKT120
	Elective Course	4.50	4.5	-
MGMT203	Organizational Behavior	4.50	4.5	MGMT101

Semester three

Course ID	Course title	Credit hours	Contact hours	Pre-requisite
BUS381	Entrepreneurship	2	2	-
MRKT230	Marketing Communications	4.50	4.5	MRKT120
MRKT410	Marketing Services	4.50	4.5	MRKT150
	Elective Course	4.50	4.5	-
Summer Course
MRKT390	Practical Training	4.50	4.5	-

Fourth year

Semester one

Course ID	Course title	Credit hours	Contact hours	Pre-requisite
MRKT310	Retailing Management	4.50	4.5	MRKT101
MGMT271	Strategic Management	4.50	4.5	MGMT101
	Elective Course	4.50	4.5	-
MRKT140	Trading and Sales Management	4.50	4.5	MRKT101

Semester two

Course ID	Course title	Credit hours	Contact hours	Pre-requisite
MRKT330	Electronic Marketing	4.50	4.5	MRKT101
MRKT420	Global Marketing	4.50	4.5	MRKT310
	Elective Course	4.50	4.5	-
MGMT211	Human Resources Management	4.50	4.5	-

Semester three

Course ID	Course title	Credit hours	Contact hours	Pre-requisite
MRKT130	Marketing Research	4.50	4.5	MRKT101
	Elective Course	4.50	4.5	-
MRKT430	Strategic Marketing	4.50	4.5	MRKT310
MRKT320	Graduation Project	4.50	4.5	-

Electives

Course ID	Course title	Credit hours	Contact hours	Pre-requisite
MRKT270	Direct Marketing	4.50	4.5	MRKT120
MRKT250	Pricing Strategies	4.50	4.5	MRKT120
MRKT350	Public Relation Management	4.50	4.5	MRKT120
MRKT380	Tourism Marketing	4.50	4.5	MRKT230
MRKT499	Special Topics in Marketing	4.50	4.5	MRKT230

Published on: 14 April 2014

Last update on: 09 August 2022

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