Course Description
This course seeks to discuss marketing relations concepts (RM). The course links customer behavior with decision taking, and how to build loyalty between the organization and its customers. This course also adopts the "building skills approach” to master the CRM skills.
Course Aims
By the end of the course the student will be able to:
- Be familiar with the basic concepts of customer relationship management and building profitable relationships.
- Take the decision in the marketing environment to build the competitiveness of the organization.
- Work independently to complete a specific work in one of the topics of customer relationship management.
- Apply the scientific foundations of innovation skill in solving marketing problems.
Course Contents:
- Customer relationship management: local and global dimensions.
- Customer orientation
- Product quality
- Customer Satisfaction
- Customer retention
- Customer value
- Company success and the balanced scorecard
- Global client relationship management challenges
Course ID: MRKT350
| Credit hours | Theory | Practical | Laboratory | Lecture | Studio | Contact hours | Pre-requisite | 4.50 | 4.50 | 4.5 | MRKT120 |
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