Direct Marketing

Course Description

The course introduces the elements of direct marketing, its application locally as well as internationally. The course develops needed skills to design and to analyze the market environment. Further, it offers modern communicative tools as to communicate effectively with the client.

Course Aims

• Defining the concept of direct marketing within the frame of marketing communicative strategies.
• Developing creative thoughtful decisions regarding this field.
• Dealing with the environmental competitive changes and challenges.

Course Contents:

1. The nature of direct marketing.
2. The elements of direct marketing.
3. Marketing database.
4. E-Marketing.
5. Direct marketing components
6. The strategy of direct marketing.
7. Direct marketing campaigns.
8. International direct marketing.
9. Direct marketing in the Gulf area.

Course ID: MRKT270