Course Description
The course introduces students to basic knowledge in pricing as one of the components of the marketing mix. It also gives students the necessary knowledge on how to plan and how to build effective policies and strategies and to take the right pricing decisions. It also addresses strategic and tactical pricing issues and reviews special cases in pricing across a range of professional contexts – as service, international and industrial contexts.
In addition, this course prepares students to professional life through attending workshops presented by professional in the marketing field and having multiple field visits.
Course Aims
Identify the basic concepts of pricing strategies, identify the steps of the pricing process, identify the approaches and methods of pricing strategies, identify the factors affecting the pricing process, identify the most important problems and challenges that may face marketers.
Course Contents:
- Introduction and conceptual introduction to pricing
- Pricing and consumer behavior
- Pricing objectives
- Pricing process steps
- Factors affecting pricing
- Pricing Methods and Entrances
- Pricing Strategies
- Pricing in international markets
- Pricing of services
- Industrial commodity pricing
Course ID: MRKT250
| Credit hours | Theory | Practical | Laboratory | Lecture | Studio | Contact hours | Pre-requisite | 4.50 | 4.50 | 4.5 | MRKT120 |
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