Course Description
This course deals with the scientific foundations and principles of product policy in commodity and service organizations, the roles and responsibilities of the product manager, the problems he addresses and how to solve them, in addition to the nature of the relationship that links product management with other departments within the organizations. The course also deals with the concept of the product and the different divisions of products from the marketing point of view.
Course Aims
At the end of this course, the student is expected to know:
- The scientific foundations and principles of product management from the marketing perspective.
- The importance and role of product management in organizations.
- The capabilities of managing products at the different stages of the product life cycle, and for new products.
- Providing the student with analytical skills in product management applications.
- Providing the student with scientific skills in how to address the problems facing product managers.
Course Contents:
- The nature and functions of product management
- The relationship between product management and other departments
- Planning and organizing product management
- Product management control
- Product concept and dimensions.
Course ID: MRKT150
| Credit hours | Theory | Practical | Laboratory | Lecture | Studio | Contact hours | Pre-requisite | 4.50 | 4.50 | 4.5 | MRKT101 |
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