Course Discription
The main purpose for this course:
- Students will be taught marketing concept as an important organization function and its interrelationship with other organizational functions.
- Students will learn marketing strategy planning process and how effectively these strategies can be applied to business organizations..
- Students will be introduce to the techniques of how to make effective decisions in Manufacturing and Services.
- Students will be introduced to the 4Ps of marketing (marketing mix) - product, price, promotion and place.
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Course ID: MKMT 206
| Credit hours | Theory | Practical | Laboratory | Lecture | Studio | Contact hours | Pre-requisite | 3 | - | MGMT 201 |
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