مبادئ التسويق

Course Discription

The main purpose for this course:

• Students will be taught marketing concept as an important organization function and its interrelationship with other organizational functions.
• Students will learn marketing strategy planning process and how effectively these strategies can be applied to business organizations..
• Students will be introduce to the techniques of how to make effective decisions in Manufacturing and Services.
• Students will be introduced to the 4Ps of marketing (marketing mix) - product, price, promotion and place.

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Course ID: MKMT 203