Course description
This course provides students with a series of learning opportunities designed to explore basic business and marketing concepts from a variety of viewpoints including theoretical and applied perspectives. In today’s world, Industrial Design is central to creating and delivering value for different industries, from product manufacture and commercialization to user experience. Thus, an understanding of basic principles of marketing, branding and advertisement is crucial, in order to work in an organization and to focus on customer service orientation. Marketing, branding and advertisement impact all aspects of an organization, shaping and directing the business strategy.
Course ID: PRDSG 504
| Credit hours | Theory | Practical | Laboratory | Lecture | Studio | Contact hours | Pre-requisite | 3 | 3 | 3 | - |
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