Course Description
This is the preliminary course in marketing. The course presents a thorough and systematic coverage of marketing theory and practice. It is designed to provide you with the concept and the importance of marketing, the environmental influences that impact marketing managers, strategic marketing fundamentals, consumer behavior, market segmentation, and managerial issues related to the marketing mix (4Ps) decisions (product, price, promotion and place) will be explored comprehensively throughout the course. The marketing research process will be also examined.
Learning Outcomes
1. Understand the marketing concept as an important organization function and its interrelationship with other functions such as HRM, Finance, etc. to successfully achieve the organization objectives and goals.
2. Explain the marketing strategy planning process and how effectively can be applied to business organizations.
3. Explain thoroughly the 4Ps of marketing (marketing mix) - product, price, promotion and place.
4. Develop the knowledge and experience essential to prepare a well-planned and complete marketing plan.
5. Improve your problem solving and decision-making skills relating to wide marketing situations.
Other info about the course Reference
PRINCIPLES OF MARKETING
Authors: Philip Kotler, Gary Armstrong, Ahmed Tolba, Anwar Habib
(Arab World Edition), Pearson Publications.
Course ID: MRKT 209
| Credit hours | Theory | Practical | Laboratory | Lecture | Studio | Contact hours | Pre-requisite | 3 | 3 | 3 | - |
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