Tourism Marketing

Course Description

The course introduces customers’ behavior in tourism and the hotel sector. Further, the course identifies factors that affect tourism and hotel activities within the environment.

Course Aims

At the end of this course, the student is expected to be able to:

• Recognize the basic concepts of tourism marketing.
• Recognizing the strategy of planning and development of tourism products demands.
• Recognizing the marketing components in tourism marketing.
• Analyzing the behavior of customers in the tourism and hotel sector.
• Designing a segmentation strategy for the tourism and hotel market.
• Applying theories in the tourism and hotel sector.
• Identifying factors that are affecting tourism and hotel activities

Course Contents:

1. Introduction to tourism and hotel marketing, concepts, goals, and importance.
2. Behavior of customers in the tourism sector.
3. Tourism and consumer supply and demand.
4. Segmentation of the hotel tourist market.
5. Tourism marketing and marketing information systems
6. Research planning and development of the tourism product.
7. Tourism product strategy.
8. Pricing strategies of the tourism product.
9. Distribution strategy of the tourism product.
10. Promotion strategy in the tourism sector.
11. E- tourism marketing.

Course ID: MRKT380