Course Description
This course is designed to explore core concepts in strategic business management. It enables scholars to understand the systematic structures, models and techniques behind successful business activities.
Course Objectives
- Identify Strategic opportunities from the emerging trends occurring locally and globally.
- Develop strategic thinking for Business identification, for product development, market segmentation and product positioning.
- Build and position strong brands.
- Formulate strategic approaches for business creation and innovation within the existing industry and marketplaces.
Course ID: MGMT 647
| Credit hours | Theory | Practical | Laboratory | Lecture | Studio | Contact hours | Pre-requisite | 3 | - | - |
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