Public Relations Program Planning

Course Main Objective

The course aims to make student able to define the concept of planning in public relations, explain stages of planning in public relations, clarify steps of planning in public relations, highlight efforts of planning in public relations, connect between the importance of planning and application in public relations, make clear role of planning in public relations, mention reasons beyond planning in public relations, explain media campaigns and how to plan them underlining role of strategic planning in the activities of public relations.

Course Learning Outcomes

Define the concept of planning in public relations and its stages and steps and explain the importance of planning and application in public relations and further make clear role of planning in public relations and types of plans in public relations.

• 1. Knowledge and Comprehension
•    1.1 Define essence of planning for public relations programs
• 2. Skills 
•    2.1 Evaluate plans and programs of public relations.
•    2.2 Use IT in planning the programs of public relations.
• 3. Values 
•    3.1 Practice planning for public relations programs within teamwork.

Course Content

• Definition and importance of planning in public relations.
• Strategic planning in public relations.
• Benefits and advantages of planning in public relations.
• Types of plans in the programs and activities of public relations.
• Planning stages in public relations.
• Activity planning of public relations.
• Justifications of planning in field of public relations.
• Planning public awareness media campaigns in public relations.
• Planning programs of public relations and the mental image.
• Planning for special events and public relations campaigns.
• Practical applications on public relations programs and plans.

Textbook (s) 

- Besheer, Al-'Allaq. |(2010). Public Relations Organization and Management. Yazori Store, Amman.
- Mahmoud, Youssef. (2008). Public Relations Management and Planning. Al-Dar Al-Arabiya, Cairo.
- Abdel Raman, Al-Addad. (1414). Planning and Management of Public Relations Programs. Dartechno, Riyadh.
- Philip, Henslowe. (2008). The Art of Public Relations Management. Cairo, Dar Al-Farouk.
- Ali, Agwa. (2005). Public Relations Management Between Strategic Management and Crisis Management. Cairo, Alam Al-Kotab.
- Ali, Agwa. (2008). Scientific Fundamentals for Public Relations. Cairo, Alam Al-Kotab.
- Rasem, Al-Jammal., Khiyrat, Aiyad. (2005). Public Relations Management: The Strategic Introduction. Cairo, Al- Dar Al-Masriah Al-Lubnaniah.
- Ronald D Smith, (2002). Strategic Planning for Public Relations. Mahwah, N.J. : Lawrence Erlbaum Associates.
- The college's library in Ar-Riyan- IAU's central library.

Course ID: PRAD 310