Principles of Communication

Course Main Objective

To define history and concept of communication, its elements, functions, characteristics, levels, obstacles and evolution over time and how to differentiate among the old and modern theories of communication and effects of means of communication on community. To explain the importance of printed journalism and electronic journalism and learn about the audio and video media and satellites; clarify the characteristics of public relations and reasons of being concerned with and its aims; define news agencies and their aims and functions and analyze role of social media in our daily life.

Course Learning Outcomes

• 1. Knowledge and Comprehension
•    1.1 Define elements of the communicative process and theories of communication as well as difference among different means of communication.
• 2. Skills 
  
•    2.1 Employ mechanisms of mass media and public relations in dealing with the public.
•    2.2 Use technology and information resources in recognizing the characteristics of media messages and persuasion skills.
• 3. Values 
•    3.1 Practice work according to teamwork and assuming responsibility.

Course Content

• The concept of human communication and its evolution over time- elements and characteristics of the process of communication.
• Mass communication and functions of means of communication in community.
• Methods and obstacles of communication.
• Definition of old and modern theories of communication.
• The concept of Islamic media and its elements, aims and characteristics- liaison man in Islam and how to be prepared and qualified.
• The concept of public relations and its nature and evolution over time- public relations in modern state and reasons of being concerned with.
• Origin of printed journalism and stages of journalism industry.
• Electronic journalism and services it provides to communication.
• Origin of radio and its evolution and feature as a medium of mass communication
• Television and its characteristics as a mode of communication, live broadcasting and satellites.
• News agencies and their aims and functions.
• Social media and their role in daily life.

Textbook (s) 

• Ali, Al-Qadah. Human Communication Between Revolution of Language and Digital Age. Al-Mutanabi Bookstore, Dammam, 2013.
• Abdel Haleem, Mahmoud. An Introduction to Modes of Mass Communication. Al-Mutanabi Bookstore, Dammam, 2015.
• Saleh, Abou Isba'. Mass Communication. Dar al-shorouq, Amman,2010.
• Armand, Mattelart. An Introduction to Media and Communication. Al-Sadeq Rabeh. trans. 2010.

Course ID: Media 201