Course Description
This course is an integrative course consisting of managing and marketing innovation, brand management, pricing strategy, and marketing channel and sales force management. It covers the most recent best-practices, theories, methods, and analytical techniques in marketing management.
Course Objectives
- Demonstrate comprehensive understanding of key marketing concepts
- Explore the integral role of marketing in delivering value
- Articulate the key marketing challenges to sustain competitive advantage
- Conduct comprehensive market analysis to support the decision-making process
- Investigate and reflect upon the latest trends in marketing
- Prepare and assess detailed marketing plans
Course ID: MRKT 632
| Credit hours | Theory | Practical | Laboratory | Lecture | Studio | Contact hours | Pre-requisite | 3 | - | - |
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