Course Description
This course emphasizes the key global business operations of the firms operating across the national borders from a strategic point of view. It includes the various challenges of operating in a global environment, including political cultural, economic, operational, technological and legal aspects. Throughout this course, students will explore the internationalization and global expansion processes, and apply strategic models to analyze, develop, and propose a comprehensive course of action for successful global expansion.
Learning Outcomes:
1. Understand the internationalization and foreign market entry processes.
2. Examine various challenges and strategies within a global business environment.
3. Evaluate the differences in operating a firm globally versus domestically.
4. Analyze the political, economic, social and cultural and technological forces that confront international and global firms.
5. Apply critical thinking skills to analyze global business expansion and foreign market entry and selection.
Other info about the course Reference
International Business: Competing in the Global Marketplace, 8th Ed. Charles W. L. Hill, McGraw-Hill Irwin
Course ID: MGMT 401
| Credit hours | Theory | Practical | Laboratory | Lecture | Studio | Contact hours | Pre-requisite | 3 | 3 | 3 | MGMT 205 |
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