Course Description
The course covers the strategies needed to develop and sustain a digital business and the changes required to make an organization facilitate the digital transition.
Course Objectives
- Define the meaning and scope of digital business and e-commerce
- Conduct online marketplace analysis and identify business and marketplace models
- Outline hardware and software technologies to build a digital business infrastructure
- Assess impact of legal, privacy and ethical constraints or opportunities on a company
- Identify the main elements of supply chain management and their relationship to the value chain and value networks.
- Analyze procurement methods to evaluate cost savings
- Identify key elements of approaches to improve the interface design and security design of e-commerce systems
- Assess impact of Digital marketing methods
- Understand Change management concepts
- Understand how Digital business service implemented and optimized
Course ID: MGMT 648
| Credit hours | Theory | Practical | Laboratory | Lecture | Studio | Contact hours | Pre-requisite | 3 | - | - |
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