Crisis Management and Public Relations

Course Main Objective

The course aims to define the concept of management in public relations and explain the concept of crises and their types, characteristics and reasons of occurrence.

Course Learning Outcomes

• 1. Knowledge and Comprehension
•    1.1 Identify how crises are managed and plans to deal with crises.
• 2. Skills 
•    2.1 Deduce the concept of crises and work on solving in a scientific and correct way.
•    2.2 Communicate in solving crises of public relations electronically.
• 3. Values 
•    3.1 Practice spirit of dialogue and discussion as well as positive disagreement among students.

Course Content

• The concept of management in public relations and relation between the public relations management and top management of the organization.
• The concept of crises and their characteristics and some convergent terms
• Types of crises
• Reasons of crises
• Stages of crisis occurrence
• Stages of crisis management and aims of crisis management
• Plans to deal with crises and the emergency plan in field of public relations
• Emergency and crisis response preparedness and the professional interference between public relations and crisis management.
• Media skills for public relations during crises.
• Factors of successful communication in dealing with crises.

Textbook (s) 

- Falah, Amer.A. communication and Crises. Dammam, Al-Mutanabi Bookstore, 1436H.
- Hassan, Emad.M. media and Crisis Management. Al-Dar Al-Marsriah Al-Lubnaniah, Cairo, 2009.
- Adel, Sadiq.M. journalism and Crisis Management. Dar Al-Fajr, Cairo, 2007.
- Refaei, Mamdouh., Gebriel, Majda. Crisis Management. Cairo, Ain Shams University, Faculty of Commerce, 2007.
- Naem, Al-Zaher. Crisis Management. Irdid, Jordan, Alam Al-Kotob, 2008.
- Mahmoud, Youssif. Public Relations Management and Planning. Al-Dar Al-Arabiyah, Cairo, 2008.
- Ayoub, Malek.R. "Management of Nahr Al-Bared Refugee Camp Crisis". Lebanon, Faculty of Islamic Business Administration, Center of Studies and Research, 2007.

Course ID: PRAD 402